We were honoured to be given the opportunity to develop a new website and web shop for the popular Norwegian clothing designer, Fam Irvoll. Fam looks to Alice in Wonderland, cartoons, cakes and candy for inspiration, and her style is reflected in her new website. "It's even better than I had hoped," Fam says.

Fam and her team wanted to make it easier for clients to order clothes online. At the same time general information, articles from the press and videos from her showings had to be easily accessible. And of course - the web deisgn had to match her colourful personality.

We chose to go with illustrations that include elements from fairytales, which got an immediate positive reaction fro our client. We brought the presentation alive by incorporating flash animations on the home page and main navigation.

The web solution was developed using the publishing system Joomla, and the ordering function was built around Virtuemart - a standardized web shop system.

"This is different than anything we've previously done," says Project Manager Geir Hagen. "It's been a great project to work on."

"I am thrilled with the result. Even bettert han what I had hoped, and totally 'me,'" says Irvoll.

Irvoll was born and grew up in Oslo. She graduated from Esmod Fashion College in Norway in 2005, and then went on to complete another degree at the prestigious Central Saint Martins in London in 2008, specializing in fashion knitting. Her passion for vibrant colours, 3D and cartoon elements have been an integral part of her designs from her very first collection.

Irvoll's collections have been shown at Oslo Fashion Week every year since 2006. In 2007 she participated at London Alternative Fashion Week, Two Rivals One Catwalk in London, and Nordic Look during Riga Fashion Week in 2008. Her next collection will be shown at BY:LARM in Oslo in February 2011.

"We have an international market, and a significant part of our website is in English. We've only been live for a few days, but already we've had thousands of unique visitors from several different countries. This is before we've even started to think about our online marketing strategy," says marketing manager Felipe Roald.

Visit www.famirvoll.com